It is surprising to see how many businesses haven’t claimed their Google listing, let alone updated it or optimized it. Your Google listing is likely one of the first places where a consumer will engage with your business. Optimizing your listing is one of the fastest ways to convey the most important information. There are […]
Small businesses are the backbone of the community. Not only do they stimulate the economy by creating jobs, small businesses generate a stronger tax base which helps with public services like better schools and emergency services. Their importance cannot be understated. While we are all practicing social distancing, it is important to remember that small […]
Business owners know that effectively managing their online reputation is important but many fail to do it. Many times we get a call when a business owner finds a negative review that someone has pointed out to them. By the time that review is discovered, who knows how many potential clients have read that review. […]
Eight years ago American Express launched their Small Business Saturday initiative in an effort to support local businesses during the holiday shopping season. The push to support small businesses has grown year after year garnering support from the Senate in the form of a resolution supporting Small Business Saturday and recruiting thousands of volunteers to […]
Yesterday Mark Zuckerberg shook the world of social media marketers by announcing that Facebook is changing the rules on businesses marketing on the platform. Touting Facebook’s ability to bring people closer together when content is personal to the user (i.e posts from family and friends) and not the content posted by businesses, Zuckerberg detailed the […]
In 1998 Google was just another search engine. Today, Google is an action. Want to find a Lebanese restaurant? Google it. Need to know that airspeed velocity of an unladen swallow? Google it. We no longer “search” for information on the internet – we Google it. Google is the largest search engine in the world […]