Programmatic marketing allows advertisers to automatically bid on display, video and audio ads in real time. These ads are automatically purchased on an advertiser’s behalf eliminating the delays of traditional advertising which uses insertion orders to place ads. Advertisers set up bid parameters for the ad space they desire, and the transaction is completed without any additional interaction between the advertiser and seller. This type of marketing allows AccentuRate to serve your online ads to your target audience more quickly and efficiently.